Leo Löwenherz

Design E-Commerce Strategy SEM

Industry

Pet Care

Services

Web Experience · Brand & Strategy · SEO & SEA

Timeline

5 Month

Year finished

2022

Tech Stack

AdobeShopifyGoogle Ads

LEO LÖWENHERZ is a German lifestyle brand for dogs with the highest quality standards - from health-boosting insect-based treats and superfoods to natural grooming products. 100% Made in Germany, innovative, sustainable, and with the ambition to be more than just dog food.

Visit Projects

Branding with heart and high standards. LEO LÖWENHERZ wanted to be more than just another can on the shelf. The goal: A German lifestyle brand that combines sustainability with aesthetics. Discover how we built a complete brand identity – from innovative packaging to a high-converting online experience.

Challenge

The pet food market is crowded – but real premium lifestyle brands for dogs are rare. LEO LÖWENHERZ wanted to be perceived as a brand from day one, not just another no-name on the shelf. The entire brand identity had to be built from scratch: logo, packaging, shop, positioning – everything.

Our Solution

We built LEO LÖWENHERZ from the ground up. From a unique logo and exclusive packaging design to the Shopify webshop – every component crafted with attention to detail. Loyalty programs and upselling features drive repeat purchases, while marketing automation works in the background. The result: a brand image that stands out from the competition and screams premium.

Key Features

Complete brand building: logo, CI, packaging design
Shopify webshop with premium look and feel
Loyalty program for returning customers
Upselling features and product bundles in the shop
Marketing automation for targeted customer retention
100% consistent brand image across all touchpoints

Result

LEO LÖWENHERZ is no longer just an idea – it's a brand. From blank page to finished premium presence that immediately stands out in the competitive pet food market and wins over dog owners.