eye-prots
Industry
Sports Equipments
Services
Web Experience · Brand & Strategy · SEO & SEA
Timeline
3 Month
Year finished
2024
Tech Stack
eye-prots offers innovative protection against sweat in the eyes – for anyone who pushes their limits in sports or at work. Developed through high-tech engineering and extensive real-world testing. A product unlike anything out there – which is exactly why it needed a brand that explains, convinces, and sells.
How to sell a solution nobody knows they need? The challenge: Establishing a completely new product category for sports and trade. For eye-prots, we developed not just the design, but the entire market positioning. From rebranding to marketing automation – a case study on owning a niche.
Challenge
A product barely anyone knows, in a market that doesn't really exist. The biggest hurdle: making people realize they have a problem – and that eye-prots is the solution. Plus the question: who's actually the target audience? Cyclists? Construction workers? Anyone who sweats?
Our Solution
We repositioned eye-prots from the ground up. From refined product design to precise target audience definition to the finished webshop. The WooCommerce shop features a dynamic color scheme and clear user navigation. Add a full campaign shoot and the introduction of marketing automation with newsletter setup – all from one team.
Key Features
- Complete rebranding including product design support
- Target audience realignment for sports and professional use
- WooCommerce webshop with dynamic color scheme
- Campaign photoshoot – planning and execution
- Marketing automation including newsletter setup
- Clear user journey that explains and sells the product
Result
eye-prots now has a brand people understand – and a shop that converts. From unknown product to a brand with clear identity, professional content, and a digital sales channel that delivers.
More works
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Amaros
Design · E-Commerce
Brix Zaun
Design · Strategy · SEM · Web
