Brix Zaun

Design Strategy SEM Web

Industry

Manufacturing

Services

Web Experience · Brand & Strategy · SEO & SEA

Timeline

9 Month

Year finished

2025

Tech Stack

WordPressManaged HostingGoogle AdsMicrsoft AdsFigmaAdobe

Brix Zaun & Tor stands for premium fencing, gate, railing, and privacy screen solutions – backed by a tradition spanning over a century. Made in Austria, TÜV-certified gate technology, and a range that covers everything from classic to modern. The challenge: presenting all of this online without overwhelming anyone.

Visit Projects

Complex variety, simply structured. How do you organize a product portfolio that has grown over a century? For Brix, we developed a smart data model that makes thousands of variants easily accessible. A case study on backend logic and frontend clarity.

Challeng

Brix has a massive product portfolio – aluminum, wire mesh, privacy screens, countless variants and combinations. Presenting all of that in a clear way while keeping the backend manageable was the real puzzle. On top of that: a secure dealer area for the DACH region needed to be integrated.

Our Solution

We developed a sophisticated data model that structures the complex product world cleanly and makes it easy to expand. The website presents everything in a clean, modern design – without drowning visitors in options. Products, materials, services like consultation and installation, plus a knowledge base with FAQs and care tips – everything in its place.

Key Features

Dynamic data model for complex product structures – easily expandable
Secure dealer login for the DACH region
Clear product presentation despite enormous variety
Knowledge base with FAQs and care tips
100+ years of company history – authentically told
Seamless integration of consultation, installation, and quote requests

The Result

Brix now has a website that's as solid as their fences: structured, high-quality, and with an eye for detail. Visitors find their way quickly, dealers have their own area, and the backend makes maintenance a breeze.