ARENA Pistenmanagement

Design Strategy SEM Web Consulting

Industry

Alpine Technology

Services

Web Experience · Brand & Strategy · SEO & SEA

Timeline

2 Month

Year finished

2024

Tech Stack

Google AdsFigmaWordPress

ARENA is the go-to specialist for slope management across the Alps – from snow depth measurement and resource optimization to full ski slope and snowpark operations. With 20+ years of experience and partnerships with resorts like KitzSki, St. Anton, Ischgl, and Saalbach, this Salzburg-based company has become a powerhouse in the cable car industry. What was missing: a brand presence that lives up to that reputation.a

Visit Projects

Market leadership visualized. When the top ski resorts in the Alps rely on you, your brand presence can't lag behind. For ARENA, we closed the gap between operational excellence and digital appearance. A rebranding as professional as the work on the mountain – from web to merchandise.

Challenge

ARENA had the name and the track record – but the brand didn't show it. The old website and visual identity no longer matched their position as an industry leader. The brief: bring everything up to a level that's as professional as the work they do on the mountain.

Our Solution

We gave ARENA a full CI refresh. A new website with modern design, clear user navigation, and a visual language that feels like fresh mountain air. Plus comprehensive style guidelines that carry through every channel – digital and print. Rounded off with print materials and merchandise that tie the new look together.

Key Features

Complete new WordPress website with modern, alpine design
Consistent style guidelines across all communication channels
Clear user journey that makes their complex service portfolio easy to grasp
Print and merchandise design in the new brand look
Responsive design for access on the go – even on the mountain

Result

ARENA now shows up the way a market leader should: confident, modern, and with instant brand recognition. The brand is ready for the next 20 years on the mountain.